about us ethnicomm was originally established by Bhupesh Shah in 1995 as a small niche marketing firm catering to the needs of businesses seeking to connect with ethnic markets. In 2005, the company incorporated and expanded their services to include

sales, marketing and web strategy services.

Although we do a lot, we focus on what we do well. If we can't directly help you, we will find a trusted partner or firm that can.

Bhupesh has been a buyer, a seller and a marketer for companies ranging in size from $7 million to $7 billion. During the fall and winter, he can often be found in lecture halls - fulfilling his lifelong goal of teaching by working as a Part-Time Professor at the Humber College Institute of Technology & Advanced Learning in the Industrial Design Degree program and at Seneca College in the Faculty of Business.

Courses taught (diploma, degree and post-grad levels):

basic computer applications
purchasing management
international logistics
international business management
business fundamentals
marketing
marketing and sales
organizational behaviour
customer service
economics of industrial design
case studies in industrial design
design management
professional practices 1 and 2 (for interior designers)
applied research methodology
applied research project

He holds an MBA from the Schulich School of Business at York University and a B.Sc in Anthropology and Microbiology/Biochemistry from the University of Toronto. Further details can be found on LinkedIn or by following ethnicomm on Twitter .

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